Whether it’s in a museum setting or a commercial one, the impact of sound can engage your visitor.
You can’t always establish a personal connection with prospects at a busy trade show or while they wait in your bank lobby. You’ve done your best to have an attractive booth or comfy chairs. However, the delay in meeting you personally can start your conversation at a disadvantage. They may be disappointed from the get-go.
Adding audio to your customer satisfaction toolbox may be helpful.
- Research shows that storytelling is the best way to engage with someone and have them remember what you said. Testimonials build trust. Listening to narratives gives your guests an entertaining way to learn about your products and services.
- Audio adds another layer of communication to a visual display. Your story may be too big for a label or poster. Pre-recorded messages can provide information that lets your prospects be more informed when they do get to meet you.
- Music, sound effects and voices make displays more compelling. They add mood, context, and emotion that can surprise and delight your visitor.
- Sound can make ordinary displays more dynamic and interactive. Press a button, lift a handset, simple interactives that let people choose what they hear when they want to hear it.
- Audio makes displays more inclusive by providing an additional channel for learning and enjoyment. For people who have low vision and for those who learn better by listening than by watching, audio is a boost to their comprehension. Some products help people who are hard-of-hearing, too.
- No one can look and read at the same time so if you want people to focus on your actual display and not on labels or their phone screen, adding audio is an easy way help them.
